In a first for Saint Lucia, two of our nation’s entrepreneurs stepped boldly onto the global stage at the Global Entrepreneurship Congress (GEC) 2025 — showing the world what Saint Lucians are capable of when opportunity and determination meet.Justus William, Founder of JusGel, and Jordann Norbert, CEO of EcoFood Training and Certification Agency, represented the island as part of its inaugural official GEC delegation. Both rated their confidence in representing Saint Lucia as a 5 out of 5 before the event, determined to network, pitch their businesses, and build meaningful connections.
“To position myself and my brand on the global stage, build partnerships and investment connections, and gain global insight — those were my goals, and I achieved all three,” shared William, who secured investor interest, partnership discussions, and new customer leads during the conference.
Norbert added, “I wanted to connect with entrepreneurs who share our mission, and learn how other countries build their entrepreneurial ecosystems. I’m taking those lessons forward — and I now feel better equipped to contribute to Saint Lucia’s growth.”
Both delegates gave the GEN Compass Awards Ceremony glowing reviews, saying it was inspiring and valuable. A highlight for both was cheering on Michelle N. Samuel, who was recognized as Saint Lucia’s first GEC Ambassador and nominated for her second GEN Compass Award in the Barrier Breaker category — the first Saint Lucian ever to receive that honor twice.
Their biggest takeaway? Saint Lucia needs to keep going — and growing. Both entrepreneurs strongly recommend expanding the annual delegation so more Saint Lucian founders can have this transformative experience. As William put it: “This is a lifetime-impact opportunity — more entrepreneurs should have this chance.”
If you’re ready to step into global spaces, it starts at home. Take the first step by joining GEN Saint Lucia, participating in Startup Huddle Saint Lucia, competing in the Entrepreneurship World Cup, and celebrating Global Entrepreneurship Week with our community. And yes — start planning now to join the next GEC!
Let’s keep showing the world what’s possible when Saint Lucians break barriers together.
👉 Contact me to get involved: iamyourstartupadvisor@gmail.com